When will the cap go up?

There has been plenty of talk about the NHL’s revenues lately, largely tied to the addition of a primary helmet partner, and divisional corporate sponsors:

With the official start of training camp, we proudly announce Scotiabank as the team’s helmet partner for the 2020-21 season.
Thank you @scotiabank for your continued support of the Maple Leafs and hockey in Canada. pic.twitter.com/UzTNGlUAfS
— Toronto Maple Leafs (@MapleLeafs) January 4, 2021

We know that high profile teams like the Leafs expect to generate more than $1m from these ads, but the average is much lower than that as some teams are using them to offset the lost exposure of no fans in the stands. Speaking of fans in the stands actually, there is some potential on that front:

UPDATED: as of now, 4 of the NHL’s 31 clubs will have some fans in attendance to start the 2020-21 season:
Arizona Coyotes: 25% cap, 3,450 fans Dallas Stars: 30% cap, 5,000 fans Tampa Bay Lightning: 23% cap, 3,900 fans Florida Panthers: 25% cap, 5,000 fans
— Mark J. Burns (@markjburns88) January 8, 2021

With that being said there is no timetable for fans to return to the stands in the Canadian division. The point is that the NHL is doing their best to open …

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Author: Earl Schwartz / The Leafs Nation

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