The Toronto Raptors: A Curious Case of Market Singularity

Toronto is the third-largest NBA city. However, as the one team located outside of the United States, the Toronto Raptors face a unique market situation, unlike any other franchise. Cold weather. Passports. High-income tax. And the idea of a life outside of the United States. While there have always been deterrents to plying one’s trade […]
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Author: Nikola Cuvalo / Raptors HQ

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