Today the PWHPA announced their second NHL team partner on their Dream Gap Tour, and we are pleased to see that it is the Toronto Maple Leafs.
We are proud to announce a formal partnership with the Toronto Maple Leafs!
The @MapleLeafs will host a future @SecretDeodorant Dream Gap Tour game, while also providing enhanced marketing coordination and support, and sponsorship consulting on commercial efforts. pic.twitter.com/SsLWF0wYML
— PWHPA (@PWHPA) February 6, 2021
From the official release:
The partnership involves enhanced marketing coordination and support, sponsorship consulting on commercial efforts, as well as a future Secret Dream Gap Tour game to showcase their players, which will be confirmed once Canadian Government regulations allow, and it is deemed safe to do so.
Comprised of approximately 125 of the world’s best women hockey players, the PWHPA was formed to advocate for, and advance, equity, fairness and opportunity in women’s professional hockey. Specifically, the group is working to provide increased opportunity in women’s hockey with the goal of creating a sustainable league that pays a living wage to players, provides appropriate elite-level resources (i.e. ice time, facilities, trainers, etc.) and invests in marketing that showcases the players and game.
Author: Jon Steitzer / The Leafs Nation